Simple pricing that scales with you.

Start free. Upgrade when your coaching business does. No per-client fees, no setup calls, no surprises.

Free
$0
/mo

Try the platform end-to-end with real clients.

  • Up to 2 active clients
  • Workout Builder
  • Nutrition Builder
  • Professional PDFs
  • Basic plan sharing
Professional
$29
/mo

Everything you need to run a full coaching business.

  • Up to 25 active clients
  • Coaching Templates
  • Smart Progression
  • Exercise & Food Swaps
  • Grocery Lists
  • Activity & Plan History
  • Coaching Insights
  • Email & WhatsApp delivery
  • Branded shareable plans
Founding Coach
$19
$29
/mo

Limited to the first 25 coaches. Lifetime price.

  • Everything in Professional
  • Lifetime Founding pricing (while subscribed)
  • Founding Coach badge
  • Early access to new features
  • Direct roadmap influence
  • Priority support

Your price is protected for life as long as your subscription remains active.

Prices in USD. Local currency and VAT calculated at checkout. Cancel anytime — no lock-in.

Frequently asked

Do I need a credit card to start?

No. The Free plan supports up to 2 active clients with no card required.

What happens when I hit my client limit?

You'll be prompted to upgrade. Existing clients keep working — you just can't add new ones until you upgrade or archive one.

Can I import from Trainerize or Google Docs?

Yes. Templates make it fast to rebuild your existing programs once. From then on, every new client is minutes away from a complete plan.

What does Founding Coach include long-term?

Everything in Professional, plus your $19/mo price is locked for as long as your subscription remains active. You also get early access and direct roadmap influence.